We all grew up with our mothers telling us certain little ditties that have become as familiar as Shakespeare quotes. Much of what we were told as children has great application for how we conduct ourselves as real estate professionals.
A great example I heard yesterday was “If everyone else jumped off a bridge, would you?” and I thought, you mean like if every other agent took overpriced listings, why shouldn’t I? Taking overpriced listings is not good for anyone. It’s bad for the agent, because it costs them marketing dollars. It’s bad for the homeowner who will not attract the most eligible homebuyer and it’s not good for buyers who might get a contract on a house that will not appraise.
Here are some other “Momisms” that you might remember:
Make new friends, but keep the old ones.
In our business it’s easy to become so involved with the immediate transaction that we forget about our past customers. We all need to stay in contact with them. Our next referral could come from them. And remember, we work all markets in the U.S.
Don’t make a sour face; it could freeze like that.
Smile, even when you’re on the phone. Your attitude shows on your face. Customers will know if you don’t have a good attitude toward them or your job.
Always brush your teeth and wear clean underwear.
Translated to our profession, that means you need to look professional and neat while working with customers and clients. A well-dressed appearance inspires confidence.
If you lie down with dogs, you will get up with flees.
This was my Mom’s favorite. She knew the value of associating with people who have a stellar reputation. Or could it be she didn’t want me dating “bad boys”? Hahaha! In other words, surround yourself with the best people.
Don’t tell fibs.
Never lie to a customer or client; it doesn’t help, even if you think you’re being kind. Give it to them straight, so they can make an informed decision.
And I saved the best for last.
Treat others the way you wish to be treated.
The premium care we give our customers should fall under this golden rule. I have heard from many agents over the years that tell stories of how great customer service came back to them in great ways.
So, let me finish by saying, “Do the right thing, because I said so.” Do you have any “Momisms” that you follow?
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