I love real estate. It’s “matchmaking” between buyers and properties. A happy match can be very rewarding financially and emotionally. Looking through literally tens of thousands of listings, trying to “read between the lines” and “see between the pictures” to find the perfect match for a buyer can be daunting. Thank heavens so many real estate agents use humor in their listings!
Humor? Yes, whether they realize it or not, agents repeatedly use certain words or phrases to present their listings in the best possible light. We call that “puffing”. Puffing is legal and useful. Have you learned the true meaning of “puff” words? Below are some of my favorites, along with my interpretation of what those terms really mean. Add your favorites to the list! (more…)