Posts Tagged ‘Better Homes and Gardens Magazine’

Straighten Your House for National Get Organized Month

January 28, 2013

At the beginning of the year, there are a lot of things to organize. You take down your holiday decorations, clean up after your big New Year’s bash and even start to get all of your paperwork in order to file your income taxes. It comes as no surprise that January is National Get Organized (GO) Month, so there’s an extra emphasis on “cleaning up”.

After reading through a recent Zillow blog titled “11 Creative Home Storage Ideas” and visiting Better Homes and Gardens® magazine’s Pinterest page, I’ve put together a list of great ideas for getting Organized for GO Month!

Use Every Inch

use_every_inch

I love this picture of a book shelf that extends over the doorway. (more…)

Earth Day Tips

April 25, 2011

Friday was Earth Day. Do you have any earth friendly tips? If you need some inspiration, check out some of the tips below featured in the BHG.com article titled “Easy Ways to Go Green” from the Motherboards.

Tip – Be a Green Role Model

“We’re trying to teach our kids the value of recycling and conservation, because if they grow up with these values, it will become habit; they won’t even think twice. It will simply be a way of life.” —Kelli W.,West Virginia

Do It
Monkey see, monkey do! Mimicry begins at birth, and it’s never too soon to start practicing what you preach. Give earth-friendly habits a kid-friendly spin by turning recycling into a game, spending a day—or weekend—traveling only by bike, foot, or on public transportation, and incorporating recycled materials into afternoon craft projects. By teaching sustainable habits, you’re creating lifelong ways of living green. (more…)

Follow Up: The Cost of Existing vs. New Customers

November 15, 2010

Everyone knows that it costs more money to acquire new customers (5 to 7 percent more on average) than to stay in touch with existing customers. Yet so many sales associates don’t have follow up programs in place.

It’s shocking because it’s easier than ever to stay in touch with customers now because of technology as well as companies that do the work for you.

The problem is that sales associates think of marketing as a cost, something they have to spend money on and can cut during tough times. However, the reality is that you spend more money to get a new customer. Think of how much more business you could have if you spent a little time and money on follow up.

Customer follow up should really be seen as an investment. Use some of today’s money to generate a future income stream. Look at the lifetime value of a customer versus the cost to acquire a customer.

Here are a few ideas for sales for following up with customers after a closing and retaining them for life: (more…)


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