This has been a great year for the Georgia real estate industry. Prices throughout metro Atlanta are up and Better Homes and Gardens Real Estate Metro Brokers has more top producers than ever before. In some areas, the median sales price has met and exceeded pre-recession levels. This was another rebuilding year, but there’s still a lot farther our market has to go to truly recover. (more…)
Posts Tagged ‘BHGRE Metro Brokers’
This is the best time of year to touch base with all of your past customers. This includes your client base that has relocated to another part of the United States. “Out of sight, out of mind” shouldn’t be your philosophy now. Often those previous clients who moved to Kansas, California, Texas or wherever may still need your assistance and should be on your holiday card radar.
There are lots of ways you can reach out to your customers across the country. If you keep in touch via newsletter, create a holiday theme and offer decorating advice or share a recipe. In your newsletter, let them know what’s happening in the real estate market currently and, oh by the way, if they are looking to make a lifestyle change or move again, you’re still their Realtor® and you can help them anywhere in the country as you work all markets nationwide.
As the holiday season nears, many homeowners who are contemplating selling think the holiday season isn’t a good time to sell their house. Because of that misconception, many will wait until after the start of the New Year, or even until spring to put their house on the market.
Contrary to what many think, the holiday season is a great time to sell a house! Putting a house on the market over the holidays can result in a seller getting a higher price and a quicker sale.
How can that be you ask? Here are three great reasons:
- Buyers will have fewer homes to consider because competing inventory will be at its lowest level over the holidays.
- Although there are fewer buyers looking at homes over the holidays, those that do are serious and highly motivated.
- Homes that are tastefully decorated for the holidays show well.
So if you’re thinking about selling and planned to wait until after the holidays, you should consider going ahead now. The first step is to consult a real estate professional who is a local expert in your area.
Happy Holidays… and Happy Selling!
The holiday season is upon us and the temptations that come out this time of year make the home buying and mortgage process even more hectic and tricky than normal. A common misconception that homebuyers have is that the mortgage approval is complete when the loan officer gives them a pre-qualification letter or when they receive the telephone call that they have been approved in underwriting.
What most consumers don’t realize is that the mortgage approval process occurs in stages and continues to the day of closing. The changes they make to their income, asset, debt or credit profile can change an approval to a decline very quickly. (more…)
Most experienced leasing brokers agree that establishing a commercial tenant population usually requires representing landlords for a period of time. When you have a lease listing, you attract tenants and some number will not have an interest in your listed space but allow you to assist them with finding what they do want. Prospecting for landlords can include small to mid-sized inline shopping center owners, office building owners, retail property owners or industrial property owners. You can locate an ownership list if you want to purchase leads or you can approach landlords directly and solicit a listing. (more…)
What should I do with this property? This is a pressing issue in today’s real estate environment in many circumstances. Owners and agents alike are posing this question every day.
The market has begun its journey toward recovery and home prices are rebounding. The recovery has made it possible for an increasing number of previously underwater sellers to become equity sellers again. While the recovery is in PROCESS, there are many agents and sellers that remain frustrated with the rate of PROGRESS. (more…)
As a proud USAA and Navy Federal preferred broker, Metro Brokers is expected to deliver a high level of service. Our agents are required to attend training classes to service these types of clients, and we preach giving the best service possible. But it occurred to me recently that maybe the best way to provide superior service is to think like a military veteran.
With that in mind, here are some examples on how to think and act like a veteran: (more…)
The story is all too common. During your initial listing appointment, you agreed on a price with your sellers. You’ve worked tirelessly with that listing for several weeks (or months), had plenty of showings, put in the research, and you’ve found there’s only one problem: The price is too high. Your clients have already explained to you that they “need to get this amount out of the sale”, and you know that bringing up a price drop will probably cause some friction if not an outright “No!”
Before you start stressing out, remember that a price reduction in is in their best interest and you have a professional obligation to tell them what they need to do to get them home sold. With proper preparation and solid tactics, you’ll not only get the property priced to sell, but you’ll also gain lifelong clients that will truly appreciate you.
Here are 5 ways to properly handle a price drop:
- Set the stage: When you take the listing, tell the Seller that although you are comfortable with the price they have selected, the market constantly changes and it’s your job to monitor the market activity and let them know about any changes that affect the sale of their property. Explain that some changes could make it necessary for them to re-evaluate their pricing strategy.
- Stay in touch: Before you can even start suggesting a change in price, your clients need to be able to trust you and see you as a professional. The best way to accomplish this is by having regular contact with your clients, even when there’s nothing to actually report on the listing. I suggest calling them at least once a week to give them an update on their home. If you constantly keep them up-to-date with the latest developments, there’s a much better chance that they’ll understand the reasoning behind the needed price reduction. While they may be disappointed, they’ll know that you’ve been working hard and that this is the best option.
- Have an in-person meeting: The last thing you want to do is upset your clients, and there is a much higher probability of them being upset if you simply call, email or text them that they need to drop the price. Plan a get together at their home, a local coffee shop or your office. Face to face meetings are always more effective.
- Be prepared: Do your research. Be prepared to discuss the state of the market, recent transactions in the area, showings and feedback on their property. Properly presented, it should be clear why you are recommending a change in the pricing strategy.
- It’s a “price adjustment”, not a “price reduction”: A surefire way to upset your sellers is to bring a negative attitude and connotation to the pricing discussion. Instead, you should keep positive and upbeat about the situation, and concentrate on the fact that this will help them sell their home and move on to the next phase in their life. Also, using the word “adjustment” instead of “reduction” is a more neutral term.
- Listen and respond: Your clients will definitely have questions during the meeting, and if you aren’t listening to the true meaning behind each question, there’s a good chance you could end with an unhappy client and continue to have an overpriced listing. Listen carefully and be sure to respond to any objections you may hear, but don’t be defensive. Be understanding and mindful, and you’ll end up with happy clients.
What are your tips for price adjustments? Please comment below!
In the process of writing offers, there are several exhibits and addendums that seem to be more widely used than others. The purpose of exhibits and addendums is to formalize the process of accommodating various common reoccurring situations during the negotiations process. When combined with the standard purchase and sales agreement, the exhibits and addendums give additional definition and requirements to the transaction.
At a quick glance, the following are the most commonly used exhibits and addendums in today’s market. (more…)
As you may have heard, there is a new widespread security vulnerability affecting millions of secure websites called the “Heartbleed Bug.” It’s a very serious problem and requires action on your part to ensure your continued data safety.
The issue is related to secure websites. When you visit a website that begins with https, such as https://metronet.metrobrokers.com, all data sent between your browser and the web server is encrypted. This prevents other people from snooping on your session and looking at the data being sent and received. (more…)
Spring is here! Better Homes and Gardens® Real Estate has launched an updated Greenhouse for BHGRE Metro Brokers sales associates! The new CRM (known in the Greenhouse as the “Customer Relationship Management” tool) allows you to make a fresh start on building or growing lists of contacts, customers and clients to massage for future business.
Since our very livelihoods depend on relationships, this is a great opportunity to do some “Spring Cleaning” of our contact/customer/client relationship skills and eliminate things that clutter or completely undermine those relationships. We may be dismayed to find that some or many of our relationships are not in as great shape as we would like to believe them to be. Do we recognize any of these bad relationship habits: (more…)
When it comes to a home nowadays, many people are caught up in its value and preoccupied with market stats and the latest sales data. However, for many, a home is still a place for memories, family and love…
After all, home is where the heart is. Right?
Tell Me – What does “Home” mean to you
For some people, it could mean shelter, a place to raise a family, a safe haven, a place you can be yourself.
Others may look at it in simpler terms. It could be catching fireflies in your parent’s back yard with your kids, Christmas Eve at your grandmother’s house, taking in the sun’s warm rays while floating in the pool, a silent reprieve from the kids and other noises of the day, barbequing in the summer, anywhere your spouse is, watching movies in your PJs on a rainy day, snuggling with your dog on a Sunday morning…
Leave me a comment and tell me what the word “Home” means to you. I encourage you to share this with others. You may be surprised at the responses.
We want to hear what the word “Home” means to you. Fan our Metro Mike Facebook page and write on our Facebook wall what the word “Home” means to you between Feb. 14, 2011 to 11:59pm EST on Mar. 14, 2011 and you might win $250. One winner will be drawn from all participants on Mar. 15, 2011 and notified via Facebook that day. Winner will have 48 hours to claim the prize via the instructions in their inbox before another winner is drawn. (more…)