Sometimes we all trip up and pull a Rick Perry. Regardless of the fact that it was just a slip up, we should never forget that perception is everything. That is true especially in our business where our primary contact is with the public. There are many ways that our customers and clients can become offended by what we say, wear, write, and display. Here are some examples of behaviors that you should avoid if you want your customers and clients to take you seriously.
I am going to start with something I did to offend. Several years ago I had a bumper sticker that said “God BlessAmerica”. Innocuous right? Wrong, I actually had another driver pull up beside me and Say “What do you mean? Why don’t you have a sticker that says God BlessFrance?” I swear that is exactly what he said and he shouted it at me. I no longer have any bumper stickers on my car AND neither should you. It’s not professional.