Real estate is a complex business at its best. Meeting and cultivating prospective clients takes time, creativity, patience and stamina. Showing properties to prospective buyers or attracting prospective buyers to listed properties takes research, persistence and a LOT of energy. Overcoming objections to making an offer or negotiating an offer could try the patience of any of us. All this for a commission, IF the deal gets to the closing table.
The temptation to “help” this process along by either embellishing information (“This property will appreciate greatly within the next couple of years; there’s a big box store going in on the next corner.”) or withholding information (“No, the roof doesn’t leak; that’s just where someone spilled a lot of water.”) can be great. So great, in fact, that both the Georgia Real Estate Commission and the National Association of Realtors® Code of Ethics are founded upon “protecting the public”. (more…)