Posts Tagged ‘Social Networking’

Social Networking: Don’t Violate GREC Guidelines

December 2, 2013

social_media_guidelinesDon’t you find it interesting that the rise of social media happened almost in unison with the 2007 housing market crash? It might not have been a coincidence so much as a necessity. Businesses needed cheap methods of getting in contact with their customers, and costly marketing tools were replaced by free blogs, Facebook, Twitter, LinkedIn and many more social media avenues.

It’s no surprise that these tools are still widely used even with the market returning. But since social media is still considered a form of marketing, sales associates need to make sure they are meeting all of the requirements of the License Laws, Rules, and Regulations of the Georgia Real Estate Commission (GREC).

According to the GREC, here are some DON’Ts when using social media either personally or in your professional real estate activities: (more…)

A Guide to #Hashtags

September 16, 2013

hashtagsWhat’s a hashtag? Well, on Twitter – and increasingly everywhere else – a hashtag is a word or phrase (with no spaces or punctuation) preceded by the hash symbol (#), which gives users an easy way to communicate around a single theme.

Example: #RealEstate.

The use of hashtags in social media originated back in August 2007, when designer Chris Messina asked his Twitter followers how they felt about using the pound sign (#) to group conversations on the micro-blogging platform, and became the first person to use the hashtag in its modern capacity.

While hashtags began on Twitter, they have now spread to Instagram, Google+, Pinterest, LinkedIn, Vine, and Facebook.

The beauty of hashtags is that it makes your post, message or photo searchable by any user on that social network, not just those that follow you.

So how can you use hashtags to your advantage? (more…)

Real Estate Ads and Social Media

February 11, 2013

social_mediaAgent Medea Savvy was recently sanctioned by the Real Estate Commission of her state for advertising listings in her market area on Craigslist, a search website very popular with the public. The problem was that the listings Medea advertised were not her own or even her brokerage’s listings. They were listings of competing brokerages.

What went wrong? Why did Medea get in trouble when her own company’s website and her personal agent website were able to access listings from all the brokerages in the local MLS’s, including the very listings she had posted on Craigslist?

Madea had confused “broker reciprocity” with “syndication”. (more…)

New Year’s Resolutions for Great Real Estate Agents!

December 10, 2012

resolutions_2013I know it’s still 2012, but I can’t help thinking about the New Year just around the corner and what I can do to make it a better year. Don’t we all want less hassle, fewer “forgotten items”, more business accomplished and much lower stress levels?

With that in mind, I put together a list of my recommended resolutions for agents that want to make 2013 their best year ever: (more…)

How to Start Your Own Blog

March 5, 2012

Thinking about starting your own blog?

I have a few tips to get you started. Metro Brokers’ Blog has remained successful, with thousands of views each month. In fact, this entry marks its 200th post.

While blogging is definitely a form of social networking, it can help you in ways that Facebook and Twitter can’t. It’s a great outlet for your business knowledge and personal views, and you can go into much greater detail than on other social networking sites.

Just be sure that you have time to dedicate to it. (more…)

Tradeshows are a Great Source of Info for Agents

August 1, 2011

I’ve attended quite a few conferences and trade shows in my time, and I think it’s important for agents to regularly attend these local events. There are several benefits of attending – first and foremost being the opportunity to get a leg up on your competition by keeping up with the latest trends in the business. It’s also a great time to network with other agents to find out what’s working (and not working) for them.

Trade shows are a particularly effective way to meet vendors whose products/services may benefit you. And let’s not forget all of the freebies and prize drawings! At the very least you’ll probably walk out with a reusable bag full of desktop trinkets, and you may even be the lucky winner of a gift card or electronic device! (more…)

Follow Up: The Cost of Existing vs. New Customers

November 15, 2010

Everyone knows that it costs more money to acquire new customers (5 to 7 percent more on average) than to stay in touch with existing customers. Yet so many sales associates don’t have follow up programs in place.

It’s shocking because it’s easier than ever to stay in touch with customers now because of technology as well as companies that do the work for you.

The problem is that sales associates think of marketing as a cost, something they have to spend money on and can cut during tough times. However, the reality is that you spend more money to get a new customer. Think of how much more business you could have if you spent a little time and money on follow up.

Customer follow up should really be seen as an investment. Use some of today’s money to generate a future income stream. Look at the lifetime value of a customer versus the cost to acquire a customer.

Here are a few ideas for sales for following up with customers after a closing and retaining them for life: (more…)

5 Keys to Success in Real Estate

July 2, 2010

Many people know that I host a show on BlogTalkRadio for The Real Estate Insider. On a recent show, we spoke about 5 simple steps that you can implement into your business, to make it simple and a bit more fun.

  1. Exposure – Remember the saying “the right place at the right time”, today it needs to be “being in enough places, more than enough times”.  that’s what it that’s today. Social media is taking over the world, which allows us to be in enough places. Facebook, Twitter, LinkedIn, blogs (like the one your reading now) allows you to be in those places. Take advantage and get your EXPOSURE on!
  2. Staging – Know the difference between “selling condition” and “living condition”. We all know that when a home is priced correctly, many people will “look” at the home. And when a home is in “living condition”, the offers will come in. Most buyers want to see themselves moving in the home asap, but if they can’t envision it, they’ll keep looking until they find a home in “living condition”. (more…)

Facebook and the Cost of Your Privacy

May 21, 2010

Facebook is nothing special.  Its features are not revolutionary or technologically groundbreaking.  It wasn’t the first social networking or online profile website.  In fact, there are very few unique elements to Facebook that you cannot find elsewhere on the internet.

However, Facebook is not only the most popular website on the planet, its millions of users willingly dispense their most personal information.  We upload photos of our children, talk about our vacations and likes and dislikes, and share our marital status, gender, hometown, religious views and birth date.  We identify our family members and point out our friends.  We publish our exact location live via our smartphones’ GPS.  Some of us would probably enter our social security and bank account numbers if there was a box for it on the Edit My Profile screen.

People are trusting by nature, and we expect others to treat us like we would treat them. We trust Facebook to keep our information private, sharing it only as we would like.  We forget the company is a for-profit corporation.  The heads at Facebook may be the nicest people in the world, but they still have to explain themselves to the investors that forked over the megamillions needed to fund such an ambitious project.  Those investors want one thing: a high rate of return on their money.

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A Stroll Down “Memory Lane”

June 26, 2009

memory laneI was in one of our office meetings recently with a speaker from Personal Marketing Company and she asked the group how many of us had been in the business for more than 10 years and a handful of us raised our hands. Then, she asked how has the business most changed for you?

Well, several things went through my mind, but technology is what has really changed the way we do business. It got me to thinking about how different things are today from when I started in the industry some 26 years ago (now erase that from your mind…I don’t want to give away my age).

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How do you use social networking?

June 19, 2009

social networkingAre you one of those people? You know…the one who is on Twitter and Facebook all day. Well, you’re not alone. Social networking sites are easy to use and help you stay in touch with family, friends and clients. Plus, they’re fun.

It’s one of the best marketing initiatives any business person can make. How else can you stay in front of hundreds of your clients every day…for free? In the past, you’re only way of following up or staying in touch was in person, by postcard, making calls, via email and a few other time consuming and/or expensive ways.

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No Internet Marketing – Is this a nightmare?

May 29, 2009

nightmareHave you ever been consciously aware of passing over a “continental divide”? You know, a spot where you cease traveling up one side of a mountain and begin descending into the next valley? And right at the tip top of the mountain you’re actually aware that no water will run toward you; it will only run downhill? Well, according to Georgia Association of Realtors we’re there with regard to posting information about our listings on the internet. Apparently the GAR believes that we’ve reached the “saturation point” of internet marketing. Phooey!

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New NAR Code of Ethics Affect Social Media

May 20, 2009

cancelIn case you haven’t heard, the National Association of Realtors® made a big change during their mid-year meeting last week. If any of you are bloggers or participate on social networking sites like Facebook, Twitter or LinkedIn…you’ve got to read this.

Apparently, Realtors are now responsible for not only what they say, but what others say/comment on their social media sites about other Realtors. Here is the wording from a Special Report on NAR’s site this week:

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Twitter Apps to Make Your Life Easier

May 18, 2009

twitter appAre you on Twitter yet?

I am (@marketingRE), along with millions of other twitterers.

I try to tweet at least twice a day, but some days are busier than others and it becomes more challenging. If you’re like me, you’re always looking for tips and apps to save time.

I’ve come across hundreds of Twitter Apps – some of which I use, others, not so much. In this post, you’ll find links to apps you may find interesting or useful. In case you’re wondering why I’m linking to an article from March, I thought it was very interesting and figured, at least it’s not 6 months old and really out of date.

Keep in mind, neither are complete lists, but these should keep you busy for awhile…at least until I can compile more tips, links, apps, etc. that you can use.

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How to Get Started on Twitter

May 8, 2009

twitterbirdTwitter. Everyone’s talking about it – celebrities, talk show hosts, corporations and friends. They’re tweeting away about everything and nothing all at once.

Twitter is a social networking site and a micro-blogging site. What does that mean? According to Wikipedia (love this site), Twitter is a service that enables its users to send and read other users’ updates (known as tweets). Tweets are posts of up to 140 characters in length which can be seen on a user’s profile page and delivered to other users who subscribe to them (known as followers).

So what’s the big deal? Well, it’s another way to connect to your sphere of influence and their friends plus all of their friends a hundred times removed. This is a long one, but has answers to lots of questions I’ve been fielding lately about Twitter. Here is how to get started.

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