Archive for April, 2009

Writing Property Descriptions/Ads That Sell

April 30, 2009

Writing property descriptions/adsI look at listing descriptions every day. I’ve seen some that are great and some, let’s say, that are not so good.

 

If you’re not a writer (most people aren’t), don’t be intimidated. Most of the time, agents look around to see what other agents are saying about their own listings. It’s how ideas are sprung.

 

In this day in technology, I’m almost embarrassed to give you this suggestion…but it works. When you first get a listing, take your digital camera and an old fashioned clipboard and walk room by room through the house and write down the features. If the foyer has hardwoods, write it down. Crown molding in the dining room, write it down. Walk-in closets in every room, write it down. You get the jest of it. And take photos of every room. This will help you when trying to remember details when you get home and start writing the description.

 

Here are a few more tips:

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Your Online Personal Brand – Beware the Social Network Profile

April 29, 2009

If you’ve spent any time with me, you’ve heard me refer to your online personal brand.  If you were to roll up all of your blogs, social network profiles, comments, and websites into one “image” that reflects your professionalism and personality, you would get a good glimpse of how the internet public perceives you.

If you’re a real estate agent, your agent website and your blog are probably the primary avenues you use to broadcast your online brand. But don’t forget about your profiles on social networking sites, such as Facebook, MySpace, and LinkedIn, and what they can say about you.

Pre-Interviews

I recently installed this really cool plug-in for Microsoft Outlook called Xobni, which automatically queries social networking sites for profiles of the people who send you e-mail.  It’s very useful for me to get some background info or see photos of people I work with but never meet in person.

Warning Note: Xobni only works with the program Microsoft Outlook. It will not work with your webmail.

Social networking sites are integral to marketing plans for sales- and service-focused professionals. I, like many other corporate decision-makers, tend to pre-interview potential vendors and employees by examining their online brand. LinkedIn, for example, shows a person’s experience, current job title and recommendations.  That’s useful information for me, and a great avenue for someone to demonstrate their expertise to me without having to blow their own horn.  Tools like Xobni make it very easy to browse these profles, which can be more effective than a simple Google search.  But online profiles can also be a double-edged sword.

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Diving into Social Networking

April 28, 2009

socialnetworkingHello everyone! It’s pretty cool to see our blog up and running. In just one day, we’ve had a great initial response. Thanks for the friendly welcome!

Today, I have another announcement…Metro Brokers is diving even deeper into social networking with more opportunities for you to connect with us on Twitter, LinkedIn, and Facebook. Click on the links here to make a connection.  LinkedIn    Twitter   Facebook

Some of our contributors (including me) are on these sites too, so you can follow what we’re working on, our thoughts and comments from other people we network with regularly.

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Embarking on a New Journey into Blogging

April 26, 2009

Hello and welcome to Metro Brokers’ blog! This is our first post and I’m thrilled to say that Metro Brokers is moving full-speed ahead into Web 2.0. In fact, we’re the first full-service real estate company in Atlanta to have a blog that serves both consumers and Realtors.

Here’s where you’ll find the latest and greatest news on everything real estate related – from home buying and selling tips, to marketing ideas, to technology trends. You can expect posts at least twice a week and probably even more (we have a lot to share).

Most of the posts will come from key staff members, all of whom have many years of experience and knowledge to share (yes, there are many wildly interesting people here…starting with me of course). Check out our profiles and connect with us on social networking sites like LinkedIn, Twitter and Google Profiles.

We plan to make this blog informative and interesting to read. You’ll be able to search for posts by category, date, keyword and by contributor. Plus, we want comments from you on our posts. I encourage you to comment when you have something you’d like to add, something you’d like to see featured, or even if you just want to let us know you found the info useful or interesting.

So bookmark this blog, email it to a friend/colleague/client or add our RSS feed to your favorite reader (i.e., iGoogle, etc.) and stay tuned for more news at Metro Brokers. We want you to keep coming back for an abundance of information you can use.

Here’s a quick look at a few topics you can expect in the coming weeks:
• Diving into Social Networking
• Your Online Personal Brand
• Saving your Home from Foreclosure
• The Ins and Outs of ARMs
• What People Look for in a Realtor
• Marketing Your Agent Website

Stay Tuned,

Kevin Levent
President and CEO

Your Happy Broker!