Hello everyone! It’s pretty cool to see our blog up and running. In just one day, we’ve had a great initial response. Thanks for the friendly welcome!
Today, I have another announcement…Metro Brokers is diving even deeper into social networking with more opportunities for you to connect with us on Twitter, LinkedIn, and Facebook. Click on the links here to make a connection. LinkedIn Twitter Facebook
Some of our contributors (including me) are on these sites too, so you can follow what we’re working on, our thoughts and comments from other people we network with regularly.
What’s the big deal?
Social networking sites are so popular now that they represent the majority of the Top 5 Most Popular Websites on Google. Facebook, for example, has more than 200 million active users and more than 3.5 billion minutes are spent on the site each day.
It’s critical for agents to begin using these sites as a marketing tool. Social networking sites are perfect for expanding your sphere of influence, staying in touch with family and friends and following up with clients to build relationships and ultimately gain more business. It’s all about establishing relationships and letting people get to know you.
How do I get started?
Go ahead and get started today by creating quick profiles on Facebook, LinkedIn and Twitter and then send an email to invite all of your clients, family and friends to connect with you. Real estate is a relationship business and social networking is nothing more than taking what you’re doing in the real world to the online world.
And whatever you do, DO NOT SELL…I can’t emphasize this enough. For example, you should never post a Tweet that says, “Looking for a Realtor? Call me” or “What are you waiting for? Email me.”
Be patient. Remember, people are looking for info. You want to be a source of info and engage your online fans to interact with you. Don’t get caught up in how many friends or followers you have on these sites. Instead, it’s more important to focus on engaging your audience so they begin interacting with you online and building a relationship. All you really need is a handful of online fans for this to pay off.
After you complete a basic profile, I’d recommend observing what others are doing for the first week or so and then take the leap yourself.
Learn more about social networking
In the coming weeks, I will be writing about social networking, the benefits, providing tips as well as do’s and don’ts. Be sure to subscribe to our blog and check back for more helpful hints.
Let me hear what you think. Write a comment.