There are many resources available when looking for a real estate professional. You can search the Internet, inquire with friends and relatives, and you probably know more than a few yourself. However, the real dilemma lies not in how to find an agent but rather in finding the right agent.
According to customer surveys, the obvious things to look for are: Honesty, integrity, reputation, professionalism, knowledge and an effective communicator.
To this list, I must add tech savvy. Do not engage the help of an agent that does not use e-mail, internet marketing, and social networking. A successful real estate transaction depends on an agent’s ability to adapt sales and marketing strategies through the use of technology.
Another must is company support. Today’s deals take a city of experts — not just a lone agent. The loan application and approval process, appraisals, inspections, client communication, and agent communication can get complicated to the point that someone has to pull the team together. These circumstances often need the broker and or a broker representative to run interference. When considering an agent to represent you, always ask what support you can expect from the real estate brokerage.
Lastly, there are real estate agents and there are REALTORS®. If a REALTOR® represents you, whether you are buying or selling a home, you can count on that REALTOR® to:
• Be honest with all parties in the transaction – not just with you, as his or her client, but also with the other real estate practitioner and his or her clients.
• Put your interests ahead of his or her own, at all times.
• Disclose all pertinent facts regarding the property and the transaction to both buyer and seller.
• Be truthful in all communications with the public.
By using the above guidelines, the complicated and sometimes painful home-buying or home-selling experience will have fewer surprises and happier endings.