Are you one of those people? You know…the one who is on Twitter and Facebook all day. Well, you’re not alone. Social networking sites are easy to use and help you stay in touch with family, friends and clients. Plus, they’re fun.
It’s one of the best marketing initiatives any business person can make. How else can you stay in front of hundreds of your clients every day…for free? In the past, you’re only way of following up or staying in touch was in person, by postcard, making calls, via email and a few other time consuming and/or expensive ways.
Now don’t get me wrong, I’m a marketing person, so I’m not saying to abandon these other methods altogether. However, I am suggesting you re-evaluate what is working and what is not every 3 to 6 months and definitely incorporate social networking.
There are so many sites out there, but the most popular ones include Facebook, Twitter, LinkedIn, My Space, You Tube, Flickr and Active Rain. Everyone has their favorites and use them for their own reasons – business, personal or a combination of both.
But don’t worry…technology helps you be more efficient with your marketing. There are plenty of apps to choose from that can be downloaded to your desktop or even your smart phone to help you stay connected on the go.
Tips for social networking
• Set up a profile on Facebook, Twitter and LinkedIn. Signing up is half the battle.
• Clean up your contacts list to ensure all information is up-to-date before uploading to these sites and inviting everyone to connect/follow you.
• You’re not going to break it or do something wrong. Click around the sites and become familiar with them. If you’re still nervous, sit back and observe how others are using the sites for a few days (just not too long) and jump in.
• To help get you started, begin by commenting on other people’s updates.
• Engage your online “fans” to interact with you. This is a relationship business.
• Remember who your audience is so your posts are interesting to your audience.
• Don’t sell! I can’t say this enough. People don’t want to be sold. They want to get to know you and decide for themselves if they want to use your services.
• Remind people you’re in real estate without selling.
Sample posts for Realtors
• Heading to my open house at 101 Main St. Wondering how many visitors will come by today?
• Just listed 103 Peach St. Hope I can retire in an active adult community this nice one day.
• Just got an offer from a client. Looks promising!
• Wrapped up a deal at the closing table. Congrats Tracy and Tom!
• Going on a listing presentation. Wish me luck!
How many (if any…I know some of you are new) leads have you gained from your social networking initiatives? Have any resulted in closings?