I’ve heard the same story over and over recently, but I believe every sale (no matter what the size) helps. And I hope anyone who reads this will think about this and tuck it away for future reference…
Heard recently – “Real estate sales are increasing, but the sales tend to be low-priced bank-owned homes.”
My response – So what! Inventory is moving. Plus, these are real families moving into real homes and sending their children to schools and mowing the grass which hasn’t been cut in months. This is a good thing!
Want to know what the “leading indicators” are for the real estate business? These are items which are measurable, quantifiable and reportable to the public. Watch for: 1) website hits, 2) site visits,
3) showings, 4) offers and 5) pending contracts. When these start to increase, closings are sure to follow.
Being a Trusted Advisor has never been more important.
Buyers have and will continue to have the most challenges: down payment, financing, best circumstances and timing for the family move, inspections, family stress during the process, etc.
Shouldn’t Realtors be talking to buyers, asking questions about their life situations, long-term life and financial goals and their plans for reaching those goals? Shouldn’t Realtors have services available to help achieve those goals, such as financing, insurance products, home warranties, life event warranties (yes, there is such a thing…insurance to protect against loss of income) as needed?
Speaking of long-term goals, here’s a different perspective on today’s real estate market – when asked how the market is doing these days, one long-time agent replied, “Well, I bought my house for $155,000 in 1990 and it’s worth $550,000 today. It may have been worth $650,000 a year or so ago, but it’s worth a whole lot more today than when I bought it. Interest rates are a whole lot lower than when I bought, too. I’d say the real estate market is great!”
I couldn’t agree more…how about you? Have you seen an increase in your business lately? Are your sellers looking at their current situation as positively as the agent did in this entry?