How many companies do you know that have a mascot? Pillsbury has the Doughboy, Aflac has the Duck, Geico has the Lizard and Michelin has the Tire Man. How many of you remember Speedy Alka Seltzer? I can’t think of any real estate firms that have a mascot, except Metro Brokers.
We have Metro Mike and he really sets us apart from the rest. When he was first created, I had people ask, “Is he a marshmallow, a tablet or what?” If you’re not familiar with Metro Mike, here’s a little history on how he was developed and how he works for Metro Brokers…
Well, he was born 8 years ago and his design is based on our yard sign. He started out as a link on our website where the public could chat live with us. And now, he’s one of the most recognized yard signs in Atlanta.
As mascots go, I think Metro Mike is the hardest working mascot out there. He promotes our company on our billboards and in our Hot Properties magazine. He attends parades and events where he hands out balloons and everybody wants to have their picture taken with him. He launched his own series of merchandise with stickers, Habitat for Humanity t-shirts, coloring books, signs and more. His singing doll even went to London last year with me.
Metro Mike has a major presence on our website. Oh, and yes, he’s very social. He’s a prominent figure on this very blog and he has his own Facebook Fan Page (fans, agents and clients share their real estate stories, testimonials, photos, links, etc.) and is even on Twitter (@metrobrokers).
In addition, Metro Mike has his own e-mail address and many people call in to ask for him by name. He helps customers with their home buying and selling needs. He also works hard building customer relations for many agents who know the value of Metro Mike as a marketing and branding tool.
In my book, a mascot that works this hard is the coolest dude in the industry. How has Metro Mike helped you? Do you have any photos of you with Metro Mike that you wish to share?
Join Metro Mike’s Facebook Fan Page today and see photos of his different activities through the years.