Relocation has seen a dip in the number of corporate transferees coming into the Atlanta area. And for the first time in a couple of years, there has also been a drop in the number of moves out of Atlanta. What does this mean to Atlanta and for you, the agent, who works with relocating families?
Okay. It’s true that corporate America is not moving as many employees as it has over the past 25 years. That doesn’t mean that employees are not being asked to take a job in another city; it’s just that companies are not offering the deluxe packages they once did.
Consider this: the average transferee costs an employer $75K to move. So naturally many companies are scaling back and one way is to cut down on the number of moves, or reduce some or all of the benefits they offer a transferee.
If you’re working with a corporate transferee talk with them about their benefits packages. It still might be considered a corporate transfer even if they are only having their household goods moved by the employer. You can always call me if you have any questions about the possibility of a move running through a relocation program.
Americans are still on the move and many corporate transferees are moving to keep their jobs, without a relocation package being offered. Why is this important for you to know?
The reason is that they are still in need of expert advice moving into and out of Atlanta. There are a couple of things you should be doing to capture some of this business.
1. Market yourself to agents across the country. As you attend Realtor events, introduce yourself to as many other brokers as you can. That includes Metro Brokers’ functions. You might meet agents who work service areas you don’t cover.
Do any of you remember the old meetings Metro Brokers used to have in the Perimeter Theater where the first thing you were required to do was to exchange cards with the agents around you? That always helps create great relationships with agents throughout the company.
2. When working with the transferring public, provide lots of information. If they are leaving Atlanta, help them learn about their new city. Be honest with them about what it will take to sell their home here. And send them to a good broker in their destination city…your relocation department can help you with this. Let us do our job and make you look like a superstar with your client! Remember, our job is to find a great broker for the transferee.
I think there are more opportunities for agents to work with corporate transferees. Americans are still on the move, so take advantage of every opportunity.