Times are tough in real estate and you are working harder than ever for each successful closing. Feeling down on your luck? None of your buyers buying? None of your listings selling? Having problems even getting a buyer or a listing? Tired of the whole real estate business and wishing for some other career? Well, if you’re following the tips below, you could be on your way to your next career even faster.
#10 Don’t return phone calls or answer emails. Why bother? None of the sellers calling have sellable properties; they’re all overpriced or not showing very well or both. None of the buyers calling have two nickels to rub together or decent credit.
#9 Never host an open house. What a waste of time, right? Three whole hours and maybe one or two “lookie-lou’s” will come by. Or just the nosey neighbors. Or people who can’t afford this property. Or other agents – I mean, THEY’RE not bringing YOU business.
#8 Be a “secret agent”. Every time someone finds out you’re in real estate they ask dumb questions, like what things they should do or not do when remodeling or updating their house. Or they want to know how much someone else got for their house. Aren’t you tired of providing all this info for free?
#7 Only allow pre-qualified, pre-approved buyers into your car. Why would you waste your time driving someone around looking at homes when you don’t even know if they’re seriously looking or not? Why would buyers be willing to listen to any financing suggestions you might have? Don’t buyers already know which financing options best suit them? Don’t they already know about grant programs, tax credits, etc?
#6 Share your opinions about the property’s features and decorating. Hey, you look at a lot of ugly houses, don’t you? When you see something really outrageous, shouldn’t you clue them in to that fact? After seeing so many properties, don’t you feel that you have “seen it all” and are qualified to pass judgment on other’s decorating tastes? I mean, some of the properties are so funny looking!
#5 Never be on time. This is Atlanta, after all, and no one is punctual. If people are moving here, they may as well get started getting used to local customs. Besides, you are getting to your customers as quickly as possible; surely they understand that.
#4 When in doubt, make it up! To be in control, you must answer questions definitively and quickly, right? Don’t know the answer? Just guess, but do it with assurance and a bit of attitude. That will stop further questions, won’t it?
#3 Go ahead and make decisions yourself. After all, these are YOUR sellers or YOUR buyers, right? Didn’t they “hire” you to take care of this for them? Besides, it takes so long to reach them, try to explain whatever the question is and get an answer from them. And, darn it, they keep asking more or those pesky questions.
#2 Send buyers out to look at properties by themselves. They don’t really want you with them anyway. They want to be able to ask questions and find out stuff which takes a long time. And you don’t have to buy lunch! When buyers find the right property, they will call you to take it from there, right?
#1 Take lots of vacations. Leave no one to cover your calls, buyers and sellers. They know how hard you work and that you deserve a vacation. Besides, if the buyer really wants that property, everyone will wait till you return, right?
Okay, so we’re clear, be sure to do the opposite of everything you’ve just read. What are a few things that you sometimes see or hear others say that really get under your skin?