A new chapter has begun for Metro Brokers and it’s turned the Atlanta real estate market on it’s heels. We are the first real estate broker to run dual brands. As of this week, our brand name has changed. For the residential brand, we are now Better Homes and Gardens Real Estate Metro Brokers. For our commercial brand, we are now Coldwell Banker Commercial Metro Brokers.
It’s been an exciting week for Metro Brokers. We made the announcement on Monday and acquired approximately 150 agents immediately. We launched a new, faster, easier to use website that the agents love. And now, we’re working through the process of swapping out all of our yard signs, business cards, name tags, brochures, flyers, and hundreds of other marketing items with newly branded items.
My staff and I have been working constantly for months on creating this opportunity to re-invent, re-establish, leverage our strengths and re-launch when others are attempting to rely foolishly on past success and outdated methods.
Metro Brokers is the largest real estate company in Georgia, and it didn’t happen by luck. Our company boasts many of the finest sales associates in the business, and we support them with a dedicated staff unlike any other independently owned and operated real estate firm. Through our mutual pursuit of excellence, Metro Brokers is able to make that claim.
Coming To A Decision
The past decade has brought many changes to our industry, and more changes are on the way. But unlike other companies, we do not follow change – we are in front of it. We have continued to innovate in the face of these changes, always staying ahead of the curve, and you can expect more of it.
To continue our tremendous growth, I chose to partner with Better Homes and Gardens Real Estate and Coldwell Banker Commercial for our residential and commercial brokerages respectively. We are still independently owned and operated and I will still run the company, but our name and logo has changed.
Changes For the Better
Our combined strengths are what this partnership is about. Our programs will remain: Our training, technology, systems, websites and marketing to name a few. However, our new franchisors will provide our sales associates and customers with more information and new programs.
For instance, if you travel to our new residential homepage on metrobrokers.com, you will find a brand new section – Real Estate Tips – that contains new information regarding housing trends, home makeovers and the buying and selling process. There is even a great video section with tons of details for new homeowners and those looking to sell.
Don’t forget to check out our new commercial homepage too at www.cbcworldwidemetro.com.
I’m proud of everyone that made this conversion possible, and looking forward to all of the new signs that will be erected all over metro Atlanta as we finish up our sign exchanges. We are blazing a path for the future at BHGRE Metro Brokers and CBC Metro Brokers, and we want you to be with us!
It’s been fun hearing what everyone in the Atlanta real estate market has to say about our decision. Many people still wonder how I made it happen. Let me know what you’re thoughts are on our big announcement.
Tags: atlanta commercial real estate, atlanta real estate, Better Homes and Gardens Real Estate Metro Brokers, Coldwell Banker Commercial Metro Brokers, dual brands, Kevin Levent, real estate industry