That’s my Credo, my statement of belief. Your credo (which is Latin for “I Believe”) defines how you act and react every day. I’ve been living my credo for the past three years.
In business, the credo is better known as the Mission Statement. In fact, this is one of the most important factors in the success of any company, especially a new company.
It starts with what you believe your company can do better than the competition. Many entrepreneurs skip this step, mistakenly thinking the “credo” is so self-evident (TRUISM) that it is not needed. Wrong. The belief system is vital to the success of everything that follows.