5 Keys to Success in Real Estate


Many people know that I host a show on BlogTalkRadio for The Real Estate Insider. On a recent show, we spoke about 5 simple steps that you can implement into your business, to make it simple and a bit more fun.

  1. Exposure – Remember the saying “the right place at the right time”, today it needs to be “being in enough places, more than enough times”.  that’s what it that’s today. Social media is taking over the world, which allows us to be in enough places. Facebook, Twitter, LinkedIn, blogs (like the one your reading now) allows you to be in those places. Take advantage and get your EXPOSURE on!
  2. Staging – Know the difference between “selling condition” and “living condition”. We all know that when a home is priced correctly, many people will “look” at the home. And when a home is in “living condition”, the offers will come in. Most buyers want to see themselves moving in the home asap, but if they can’t envision it, they’ll keep looking until they find a home in “living condition”.
  3. Negotiating – So many of us believe that the negotiation process begins when the offer comes across the fax machine. In actuality it begins wayyyyyyy before that. Every telephone call you receive, every email you get…that’s when the negotiation process starts, so don’t wait until the offer is received. Negotiate “the date they’re coming out to see the home”.
  4. Problem solving – Today it’s easy to find a Realtor that can list a home or find their client a house, but can you assist in “solving problems”? In the class, “It’s all in the Presentation”, when you hear your customers problems, don’t panic! Work to find the solution.
  5. Positive Attitude – Do I need to say anything else?

If you’ve ever read my blog post before, my goal in life is to make things simple… KISS (Keep it Simple, Simple). That’s about all I’ll say for today, except be sure to tune into my show every Tuesday at 9:30 am EST…sorry folks…couldn’t resist the temptation for the plug.

Let me know some of YOUR secrets to success.

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17 Responses to “5 Keys to Success in Real Estate”

  1. Martha Edwards Says:

    Thanks Michael for your wonderful tips and GREAT ATTITUDE! Your smile is contageous!
    Happy 4th of July!!
    Christina Poodt

  2. Martha Edwards Says:

    Thanks Michael for your wonderful tips and GREAT ATTITUDE! Your smile is contageous! This was my message and some how it got mixed up with Martha’s message. None the less it is WORTH REPEATING!!
    Happy 4th of July!!
    Christina Poodt

  3. Arthur Harris Says:

    Great blog Michael thanks for your tips. A positive Attitude is a powerful weapon to bring about success.

  4. Betty Floyd Says:

    I loved yours tips. Positive Atitude and Smiling face are poweful tools.
    They are the key for future success.
    Thank you

  5. John Baker Says:

    Nice work again Michael. Keep those cards and letters and tips coming!

  6. Michael A. McFadden Says:

    Thanks!!! Christina, Arthur, Betty and John!!!!

  7. Celia Metro Says:

    This is great information. Thank you for sharing.

  8. celiametro Says:

    Thank you for such inspiring information Michael!

  9. Judy Levy Says:

    Thanks for the tips a good refresher for me…

  10. Terry Young Says:

    Michael, not only do you keep it simple (KISS) but also you keep it real and attainable. Goals for Success have to be realistic and attainable. These five steps are just what are needed.

  11. Kelly Blake Says:

    Thanks Michael for that quick reminder that we all need sometimes.

  12. Michael A. McFadden Says:

    Thanks you Judy, Terry and Kelly!!! So many times we look to make the process so complicated, KEEP IT SIMPLE!!!

  13. Janet D. Young Says:

    Hello Michael,

    Read your blog for the first time and found it to be very refreshing, keep up the good work.


  14. Janet D. Young Says:


    How does one become a guest on BlogTalkRadio?

  15. Ashley Ward Says:

    Staging will probably be the next thing I suggest to my clients. Vacant homes all start to look the same after a while:-)

  16. Mohan Saini Says:

    Though my response is late but your message KISS is realy workable to our clients and feel comfortable; on the same token your motivational speech “Seven Steps for Success” in Gwinnett office on July 20, 2010 was appreciable. Keep on ….

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