Selling in Today’s Market


Putting yourself in the right mindset to sell is essential. Once your house goes on the market, it’s no longer “Home Sweet Home”, but a product that will be seen by prospective buyers and their agents who have no attachments to the house. It’s the most difficult aspect of selling for most sellers.

Detaching yourself emotionally from your home is difficult. Clearing out years of clutter, depersonalizing your home by removing personal memorabilia and staging your home for sale can help you view the home as a product that needs to be sold rather than as your personal sanctuary.

In addition to having your home in top showing condition, proper pricing is critical. Your home is worth what a buyer is willing to pay, which may not be what you think it is worth. Putting your home on the market at a price that reflects what you want and not what the market will bear can cost you time and money as it sits on the market unsold.

The home-sale market is very local. The only way to get a clear picture of what your home is likely to sell for is to find out which properties sold in your neighborhood and for how much. The most recent sales — those that closed within the last three months — will be the most reflective of what you can expect for the sales price of your home.

Pay close attention to your competition – those properties that are currently on the market. Don’t fall into the trap of pricing your home higher than your neighbor’s home because yours is “better”. If your neighbor’s price is too high for the market, neither of your houses will sell. And if your price is too high and the neighbor’s isn’t, you’ll just help your neighbor sell their house more quickly.

Your home is most marketable when it is new on the market. Buyers and their agents monitor the market for new listings and, as a result, the greatest activity is usually during the first few weeks. If your house isn’t attracting buyer and agent interest in the early weeks, it’s likely overpriced.  A property that gets a lot of showing activity when it first hits the market but gets no offers is also probably overpriced.

Properties that don’t sell relatively quickly often languish on the market. And despite price reductions, often end up selling for far less than market value then if they had been priced right from the start. Your home needs to be perceived as a good value to a buyer to sell in this market. Buyers have lots of choices and the homes that are selling are priced right and are in great condition.

So, what’s the best strategy to get your home sold in today’s market? First, get it in top condition. Then price it right… from the start!

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7 Responses to “Selling in Today’s Market”

  1. Yvonne Thomas-Brooks Says:

    A vital reminder we all need from time to time! I have hosted caravans within the first week of listing a property, asking my colleagues for critical feedback to ensure that we (the seller and I) have not overlooked anything. There’s nothing like tapping into the support of your Metro Brokers family!

  2. Bridgette L. Freeman Says:

    This article warrants printing it out and including in a listing presentation. It can’t be stated enough, price it right to begin with. Amen!

  3. Anne Langley Says:

    Great advice. I always try to remind my sellers to look at their home from the eyes of the buyer and to remember it is a business transaction and to try to take their emotions and personal attachments out of the deal. I am going to print this out and add it to my listing presentation and leave it with the seller. Thanks for the support.

  4. John Rausch Says:

    This article points out what can usually be observed when a seller is unrepresented by a broker. Without the benefit of an agent pointing out what most informed buyers will notice, the seller often overprices their property for personal/emotional reasons.

  5. Mary Ann Varner Says:

    Thanks Ann. Great article…it’s now part of my listing presentation as well.

  6. Arthur Harris Says:

    Great blog. Most new listings are viewed in the first 45 days and if the home is priced based on what homes sold in the past three months in the market area, the home should sell.

  7. Bobbie Conner Says:

    Very well said, Ann. I am definitely going to include this article in my listing presentation. Even though we stress the importance of pricing it right in the beginning, our advice will be supported with this very professional article.

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