Archive for January, 2011

10 More Strangest Homes in the World

January 31, 2011

It’s been a while since I’ve written anything about strange homes, but when I came across this article on the Popular Mechanics website, I couldn’t resist! As a marketing professional, my first thought is how would you go about marketing these homes? I’m sure it would be a blast to list a home like one of these, but would you live in them?

1. The Leaf House in Angra dos Reis, Brazil. The roof looks like a giant flower with six petals, each of which covers a different section of this open air abode. The design encourages interaction, and there are no halls within the home. A curved, indoor swimming pool works its way through the house before culminating as a small pond stocked with fish and vegetation in the backyard.

2. The Everingham Rotating House located in Taree, Australia. Built largely of glass and steel, this octagonal house can rotate a full 360 degrees, which takes 30 minutes to 2 hours. The rotation allows it to take advantage of sunshine and shade at different times of the day and year. (more…)

Who’s In Charge of YOUR Business?

January 24, 2011

Congratulations. You got a real estate license some time ago and became the CEO of your own “small business”. How’s business been lately? Bad? Worse than bad? Did you make enough money in 2010? Have you taken a “real job” to make ends meet? 

What’s your plan to succeed in 2011? 

The CEO of any business is in charge of hiring the right people to perform the services necessary to generate income. As the CEO of your own business, you “hired” yourself, didn’t you? Have you as CEO analyzed yourself as the sole provider of income to the company? Would you hire yourself again?  (more…)

Questions to Ask Before Purchasing a Franchise

January 19, 2011

Many of our business brokerage specialists are asked about franchises. Should you purchase one and what are the upsides to this type of acquisition? It’s become a popular option among business buyers, but should you take the leap?

Franchises are significantly different than independent businesses and offer several distinct advantages.

The first advantage involves a structured system of doing business. Whether or not an individual has specific experience in the particular industry, he or she can utilize the business system and succeed. Franchisors provide detailed training that fully explains the business system and how to use it. (more…)

The Psychology of Staging

January 10, 2011

Stage your home for listing photosWhat is staging? Simply put, it means preparing a home for sale by making it look as pleasant as possible.

Staging a home for sale is more important than ever these days. This is a tough buyers market. Homes have to look much better than their competition. Not only does the house need to be priced right, but repairs must be made and the house must be in prime showing condition at all times. To get a leg up on the competition, sellers may also want to consider inexpensive upgrades and maybe even renting furniture. (more…)

Reading Into Sign Riders

January 4, 2011

Have you ever driven by a property for sale and seen multiple “rider” attachments to the FOR SALE sign? Sometimes there are so many, they drag on the ground.

There may be a rider for the agent’s OTHER phone number, a rider for a special web site set up for the property, a rider that says, “Reduced”, one that says, “Must See Inside” and any number of other quick little messages to tempt potential buyers inside.

Over the years, I’ve compiled my own interpretations of what these various sign riders really mean when you decode the “agent-ese”. Here are some of mine, and feel free to add yours to the list: (more…)