Archive for September, 2011

What Are We REALLY Saying About Our Listings? (Puffery de-Puffed)

September 26, 2011

I love real estate. It’s “matchmaking” between buyers and properties. A happy match can be very rewarding financially and emotionally. Looking through literally tens of thousands of listings, trying to “read between the lines” and “see between the pictures” to find the perfect match for a buyer can be daunting. Thank heavens so many real estate agents use humor in their listings!

Humor? Yes, whether they realize it or not, agents repeatedly use certain words or phrases to present their listings in the best possible light. We call that “puffing”. Puffing is legal and useful. Have you learned the true meaning of “puff” words? Below are some of my favorites, along with my interpretation of what those terms really mean. Add your favorites to the list! (more…)

Benefits of Building Green

September 19, 2011

Homeowners who choose to go the “green” route with their homes are starting to reap the benefits. Where green building was once a seldom heard term, it is now common place for homeowners to use these techniques to improve their home’s efficiency.

If you are thinking of adding green technology to your home, make sure to check into the many tax credits that are available to both home owners and buyers. The two main green building tax credits currently available are: (more…)

Avoiding Dangerous Situations in Real Estate

September 12, 2011

Real estate is not a dangerous profession, but when you’re constantly asked to come in contact with perfect strangers or enter locations without any prior knowledge of the area, you have to keep your guard up…especially when working with foreclosed or vacant homes.

September is Realtor® Safety Month, and I thought I’d gather some safety tips that I’ve found on sites such as Realtor.org, Inman News, and Rismedia. (more…)

To the Cloud! Wait, what’s the Cloud?

September 6, 2011

This is a multi-part series on cloud computing and cloud services, such as storage and backup. Check back for more posts on this complex topic.

Cloud computing is the latest technology buzzword, eclipsing even the overused “Web 2.0.” There are dozens of commercials from big companies such as IBM and Microsoft, and even more vendors you’ve never heard of, all peddling cloud services. So what is cloud computing?

Believe it or not, you already know what cloud computing is. If you use any web site that stores files, documents or email for you, then you are an end user of the cloud. In layman’s terms, cloud computing is the use of someone else’s servers and hard drives to store your data, allowing you to access that data over the internet. Yahoo, Gmail, and Hotmail email are cloud services. So are Flickr and Facebook. If you are one of our Metro Brokers agents, we provide you email via the cloud.

What’s the big deal?

You might think that Gmail and Flickr are nothing special, and the technology is actually pretty old. Why is cloud computing a big deal right now? There are two basic reasons for its popularity: you pay only for what you use, and you don’t have to have the technical expertise to implement the technology by yourself. (more…)