When entering the New Year, it’s common to set goals for yourself. In real estate, those goals are translated into more clients, more listings and, most importantly, more closings. Just remember to not go overboard.
Sometimes, I hear agents say that their goal is 50 or even 100 transactions. Even a team of agents would have trouble meeting these numbers, and I hear this from a single real estate agent. If that wasn’t bad enough, they only completed 10 transactions the prior year.
Setting lofty goals is a good practice, but it’s also important to set goals that can be reached. When your ambition is too high, it can begin to look daunting and unattainable, which could end up setting you back.
Here are some realistic goals that will help you get on the right track in 2012:
- Work more hours: Is it a coincidence that the top agents are always the ones I see around the office? No. The more work that you put into this business; the more you’ll get out of it. Remember, home is a distraction. Get out of the house.
- Gain new clients: A goal of gaining more clients isn’t as difficult as it seems. Whenever you’re out, strike up a conversation. Ask if they know anyone that is interested in real estate. Wear your nametag, and you’ll be surprised how many people just come up and start asking you questions. I always hosted open houses, and they’re still a good source of buyers.
- Follow up with your sphere: Referrals are a big part of our industry. Gaining a referral from a past client, family member or friend is a slam dunk in this business, because you’ve already crossed the biggest hurdle – gaining their trust. Don’t let your sphere of influence forget that you’re in the business of real estate.
- Get involved: Not only are the top agents always at the office, but they’re also involved in their local boards and other community organizations. Don’t just sit on the sidelines. Networking with fellow agents can net you more referrals.
- Find a new niche: Whether it’s foreclosures, mountain homes, in-town properties or another specific field, it’s always a good idea to broaden your horizons. Take classes and speak with other agents that serve those clients. It might be easier than you think.
While real estate has definitely taken a turn for the better – sales are up and many agents had increased revenue – we aren’t out of the weeds yet. Don’t believe the hype. Temper your expectations and succeed in 2012.
What are some of your goals in 2012?
Tags: 2012, atlanta real estate, Better Homes and Gardens Real Estate Metro Brokers, georgia, goals, Kevin Levent, local boards, lofty goals, Metro Brokers, New Year's, Real Estate, real estate agent, realistic goals, Realtor, resolutions, sphere of influence, success, Tips, top agents