Throughout the day, each of us have numerous moments of truth. What is a “moment of truth” you ask? A moment of truth is anytime we have an opportunity to make an impression on another person. That impression can be good, bad or indifferent. Many times we’re not aware that we’ve just had a moment of truth… so much of what we do is done without conscious thought.
In the business of real estate sales, it’s especially important that we consciously manage the moments of truth that occur throughout the day. Prospective buyers, sellers and other agents make decisions whether or not to work with a particular agent based upon moments of truth. If a moment of truth is bad, people may choose not to do business with someone. If indifferent, they’ll be just as inclined to do business with someone else. Moments of truth are really “make or break” moments. (more…)