Archive for September, 2012

Clients Need a Community Specialist, Not Just a Sales Agent

September 24, 2012

The more I meet with agents, the more obvious it becomes that clients are seeking a more personalized sales experience. Sure they want a home to call their own and you are an expert in sales, but they want more.

Home seekers not only commit to a new residence, but most of the time also a new business, school, town or state. And they’re seeking a community specialist to guide them. (more…)

Using Copyrighted Material on Your Website

September 17, 2012

With our new agent websites coming out today (yay!), everyone in our company will be embarking on the adventure of putting together their brand new website. This includes building new pages with great information for visitors. With that in mind, I figured it’d be a good idea to write about the do’s and don’ts of website content.

When creating new pages, it’s easy to come across something on another page and just want to use the old “copy and paste” technique. For instance, you’re on a blog and see a great article about first time homebuyers. You think “That would look great on my website” and select the text, right click and hit the copy button.

But wait! That’s plagiarism! (more…)

Insurance for “Big Boy” Toys

September 10, 2012

They say the only difference between men and boys is the price of their toys. Many households have these high priced toys in them and never think about whether or not they have the proper insurance to protect them. We buy an insurance policy to protect our assets in case we get hit with a claim that could bring about financial harm.

Let’s review. If we mess up and have an accident that is our fault, we legally owe the people we harm for their lost wages, medical bills, pain and suffering.  We also owe them to put their property back like it was before the accident. Property and Casualty policies (homeowner insurance, auto insurance, etc.) contain liability coverage to protect us from having to pay these amounts out of pocket. However, they don’t cover everything. In addition, if the limit on our policy isn’t enough to cover what we owe, the court will garnish wages and take the assets of the at fault person.

(more…)

The Ugliest House on the Block

September 4, 2012

I have to say I’m partial to this house, since I’m a Florida fan!

We’ve all been there before. You might have gotten a referral from a friend or a random call off your website, and the caller asks “can you help me sell my home?”

Barely suppressing a cry of joy, you say “Absolutely!” and set up an appointment. You just can’t wait to meet your new sellers and you’re already thinking of the commission check you’ll be getting after you sell their property!

And then you pull up to the home. And it’s simply not a pretty sight.

Some might say it’s the “ugliest house on the block”, but as agents we have a duty to our sellers to make sure that we represent them to the best of our ability. Sometimes, this is harder than other times. (more…)