At FUSION 2013 in Las Vegas, I sat in on a session called “The Digital House Hunt: Using Data Search Trends to Tailor Your Online Marketing” hosted by Heather Elias of the National Association of Realtors® (NAR). She discussed a special NAR report called “The Digital House Hunt” that was performed with the assistance of Google.
Released in Jan. 2013, this report connects the dots between online home searches and shopping patterns. It shows how shoppers use online tools and sites as they progress through the process. More importantly, it gives you a blueprint for how to market to these consumers.
Here are some highlights from the report: (more…)