Email has become one of the most common methods of communication, especially when it comes to being a real estate agent. When it comes to sending and receiving contracts, forms, information and more, the fax machine is simply a dinosaur. Can you imagine not being able to email a buyer an MLS sheet? We use email for everything nowadays!
But have you considered that your e-mails may be sending the wrong message to your clients or your peers? Forbes highlighted e-mail habits that can send the wrong message in a recent article. Here are five items on their list:
1. Misuse of the subject line: Including the terms “Urgent,” “Action Item,” or “Read Me” in the subject line “presumes her message is more important than any other correspondence you might have received. This perception is that she is over-confident and thinks very little of your time.” The same can be said for over-using the “high priority” option on outgoing e-mails.
2. EVERYTHING IN CAPS: Typing in caps means you’re trying to stress your message, but it’s also the equivalent of screaming at a person and can come across as “forceful” and “arrogant,” the Forbes article notes. The same holds true for excessive use of punctuation, e.g., using multiple exclamation points. Plain and simple: Don’t use ALL CAPS.
3. Following up too quickly: Some agents might want to make sure the person received and read their e-mail, so they’ll call or send another e-mail right away to find out. But this will definitely come across as impatient and self-righteous. If you expect that quick of a response, the more efficient route is to pick up the phone in the first place.
4. Auto responses: Having an auto response for every e-mail you receive may give you more time, but it also has the potential to send the wrong message. While the response is meant to reassure the receiver that you care about their e-mail, you’re also saying that you’ll respond to it at a convenient time to you, which could be viewed as condescending, the Forbes article notes.
5. Resurrecting an old e-mail chain: The intention may be to help keep the correspondence all in one place and easier for the recipient, but you may send the message that you’re “lazy, disorganized, or [have] poor e-mail sorting habits,” the Forbes article notes. Begin a new e-mail chain with a correct subject line for every new issue discussed.
What are some bad email habits you’ve noticed? Comment below!
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