Archive for December, 2013

Real Estate in 2013: Year in Review

December 30, 2013

2013_year_in_reviewAs a member of the real estate industry for more than 30 years, I’ve never seen the market bounce back as well as it did in 2013. It was a great year for the real estate industry including agents, sellers and buyers. (more…)

Business Planning: It’s a Process, Not an Event!

December 23, 2013

2014_business_planningAs 2013 is winding down, most real estate agents are thinking ahead to next year, but many have not established 2014 goals and a business plan to achieve them. Investing the time to set goals and write a business plan pays off. Consider the fact that various studies show that people who have written goals and business plans earn, on average, 10X as much income as those who do not. So, it’s your choice: Plan to get what you like… or plan to like what you get.

Many real estate agents avoid setting goals and writing business plans because they don’t know where to start. First, it’s important to understand that goal setting and writing a business plan is the end product of multiple steps. It’s a process, not an event! (more…)

FHA Loan Limits to Decrease by $25k for Most Georgia Counties

December 16, 2013

fha_loan_limitsEffective Jan. 1, 2014, FHA loan limits for most of the counties in Georgia will drop from $346,250 to $320,850, a decrease of more than $25,000! This applies for all FHA forward purchase loans with FHA case numbers assigned on or after Jan. 1, 2014 through Dec. 31, 2014.

If you’re hoping to secure an FHA loan above the new $320,850 loan limit level, you better act fast! Homebuyers will need an accepted, signed Sales Contract; a full Loan Application; and signed and returned all documents to their FHA lender no later than December 20, 2013 in order to meet the deadline and allow time to have their FHA Case # request processed and issued before the deadline and the decreased loan limits come into effect. (more…)

Is Real Estate Your Hobby?

December 9, 2013

bad_voice_mailYou may be unwittingly giving your customers this impression. I often call agents to discuss real estate business and get voice mail messages that tell me they aren’t interested in doing business. And if I think you aren’t interesting in doing business, then you know that potential clients are probably feeling the same.

Here are a few examples of voice mails that turn customers OFF:  (more…)

Social Networking: Don’t Violate GREC Guidelines

December 2, 2013

social_media_guidelinesDon’t you find it interesting that the rise of social media happened almost in unison with the 2007 housing market crash? It might not have been a coincidence so much as a necessity. Businesses needed cheap methods of getting in contact with their customers, and costly marketing tools were replaced by free blogs, Facebook, Twitter, LinkedIn and many more social media avenues.

It’s no surprise that these tools are still widely used even with the market returning. But since social media is still considered a form of marketing, sales associates need to make sure they are meeting all of the requirements of the License Laws, Rules, and Regulations of the Georgia Real Estate Commission (GREC).

According to the GREC, here are some DON’Ts when using social media either personally or in your professional real estate activities: (more…)