It’s a Process, Not An Event! Part 2



In a previous blog, the steps to be taken in advance of preparing your 2014 goals and business plan were discussed. To review, the steps are:

  • Analyze your 2013 business
  • Complete a skills evaluation
  • Document your time for one (1) week

After completing those three steps, you’re ready to establish goals and write a business plan.

Establishing business goals is just one piece of a larger puzzle. Business goals must fit with the other areas of your life: Personal, financial, family and spiritual. So, as you set your business goals, make sure they are not in conflict with goals in other areas. For example, if your business goals require a larger investment of time and your family goals are to spend more time with your family…. there’s a conflict.

In setting goals, you must have a “why” for accomplishing them. To find the “why” ask yourself these questions:

  • Why do you want it?
  • Why is it important to you?
  • Who will benefit?
  • What will your life look like when you attain them?
  • How will you feel when you attain them?

Without a strong “why”, it’s very difficult to motivate yourself to do the things you know you must do – even when you don’t feel like it – in order to accomplish your goals.

Goals should be SMART:

  • Specific: Goals should be clear and well defined. Spell out exactly what is to be accomplished.
  • Measurable: You must be able to measure and track your progress and have tangible evidence that the goal has been achieved
  • Attainable: Goals should be challenging but you must have or can acquire the ability or skill set to accomplish the goals
  • Realistic: The goals are attainable with the resources and talent that is available and are not in conflict with goals in other areas of your life
  • Time Frame: Goals should have a deadline or date for completion.

In order for your goals to be SMART, they must be in writing. Without putting them in writing, they are merely a “hope” or a “prayer”. Putting goals in writing makes you accountable, strengthens your commitment and makes the accomplishment more likely.

Now, you’re ready for the next step in the process: Writing your business plan. That step will be addressed in a future blog.

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