Posts Tagged ‘listing’

It’s Time for a Price Adjustment

September 8, 2014

home_pricingThe story is all too common. During your initial listing appointment, you agreed on a price with your sellers. You’ve worked tirelessly with that listing for several weeks (or months), had plenty of showings, put in the research, and you’ve found there’s only one problem: The price is too high. Your clients have already explained to you that they “need to get this amount out of the sale”, and you know that bringing up a price drop will probably cause some friction if not an outright “No!”

Before you start stressing out, remember that a price reduction in is in their best interest and you have a professional obligation to tell them what they need to do to get them home sold. With proper preparation and solid tactics, you’ll not only get the property priced to sell, but you’ll also gain lifelong clients that will truly appreciate you.

Here are 5 ways to properly handle a price drop:

  1. Set the stage: When you take the listing, tell the Seller that although you are comfortable with the price they have selected, the market constantly changes and it’s your job to monitor the market activity and let them know about any changes that affect the sale of their property. Explain that some changes could make it necessary for them to re-evaluate their pricing strategy.
  2. Stay in touch: Before you can even start suggesting a change in price, your clients need to be able to trust you and see you as a professional. The best way to accomplish this is by having regular contact with your clients, even when there’s nothing to actually report on the listing. I suggest calling them at least once a week to give them an update on their home. If you constantly keep them up-to-date with the latest developments, there’s a much better chance that they’ll understand the reasoning behind the needed price reduction. While they may be disappointed, they’ll know that you’ve been working hard and that this is the best option.
  3. Have an in-person meeting: The last thing you want to do is upset your clients, and there is a much higher probability of them being upset if you simply call, email or text them that they need to drop the price. Plan a get together at their home, a local coffee shop or your office. Face to face meetings are always more effective.
  4. Be prepared: Do your research. Be prepared to discuss the state of the market, recent transactions in the area, showings and feedback on their property. Properly presented, it should be clear why you are recommending a change in the pricing strategy.
  5. It’s a “price adjustment”, not a “price reduction”: A surefire way to upset your sellers is to bring a negative attitude and connotation to the pricing discussion. Instead, you should keep positive and upbeat about the situation, and concentrate on the fact that this will help them sell their home and move on to the next phase in their life. Also, using the word “adjustment” instead of “reduction” is a more neutral term.
  6. Listen and respond: Your clients will definitely have questions during the meeting, and if you aren’t listening to the true meaning behind each question, there’s a good chance you could end with an unhappy client and continue to have an overpriced listing. Listen carefully and be sure to respond to any objections you may hear, but don’t be defensive. Be understanding and mindful, and you’ll end up with happy clients.

What are your tips for price adjustments? Please comment below!

The Power of Referrals in Your Business Plan

July 28, 2014

referral_techniquesReal estate professionals across the country recognize the value of referrals in their business planning.  Whether referring across town or across the country, referral dollars can increase your bottom line.

Are you capturing referral dollars in your business plan?

As mid-year passes, now is a great time to evaluate your business plan and think about how referral dollars can keep you on track to your goal.

Let’s look at four ways you can increase your referral business. (more…)

Dangers of Dual Agency: Walking the Tight Rope

July 14, 2014

dual_agencyWhen a Broker represents both the buyer and seller in the same transaction, there is the potential for Dual Agency to exist. More specifically, dual agency is created based on the involvement of the affiliated licensees of the broker.

When the buyer and seller are represented by the same broker, but different licensees respectively, the relationship is known as a Designated Agency Relationship. In the event there’s only one sales associate involved in the transaction and the brokerage only represents one party, there’s no risk of dual or designated agency.

There’s a common misperception that exists in the industry: If I sell my own listing, it’s always dual agency. This is simply not always the case. You can sell your own listings and not be in a dual agency situation. When selling your own listing, a dual agency scenario is based on there being a BBA with the buyer (with you as the agent) in addition to the Sellers Listing agreement signed (with you as the agent). (more…)

Objections are a Gift!

June 30, 2014

handling_objectionsMost real estate agents hope that their prospects won’t raise any objections. Instead, they should welcome them and see them as a gift! Anytime a prospect raises an objection, it provides an opportunity for the agent to earn their business.

Objections are a good sign because few prospects will bother to throw out an objection if they’re not interested in proceeding. When someone raises an objection, it simply means they have a concern and want or need to know more.

Depending upon the nature of the objection, objections can be dealt with in several different ways: (more…)

Adding Color to Small Spaces

June 23, 2014

color_in_small_spacesI recently helped a friend move into their new condo downtown, and one of the first things that I mentioned is that now would be the best time to start painting! When it comes to room design, a little color can go a long way, but many people hesitate when it comes to smaller spaces. They’re afraid that by adding color, they might make a room feel claustrophobic.

Color is one of the best ways to define a room, and a carefully chosen color can double a room’s apparent size! Here some of my tips for using color to create depth in small spaces. (more…)

Real Estate’s Most Valuable Asset

May 12, 2014

real_estate_agentThe perception that the public often has of Realtors® is not a good one. Consumer advocates, the media and self help authors will offer the public reasons why real estate agents are not working in the best interest of consumers. I believe many of these specialists do not understand what Realtors really do. They think all the agent does is unlock a door.

First of all, I still think that agents showing properties is very important. Agents have knowledge about houses themselves, which is an entire subject itself. Just for starters, most buyers don’t understand construction, floor plans or local design all of which can affect the re-sale value, not to mention community information, school information and commutes to and from various locations, which is why an agent is critical even in the beginning.  (more…)

Home Trends from the 80’s Are Making a Comeback

May 5, 2014

80s_interior_designRev up the DeLorean and get set to go back to the future! The same decade that spawned countless classics like Top Gun, Miami Vice and Charlie’s Angels is now back in style when it comes to home interior design.

While some ’80s trends — like pastel colors and neon socks — might make us shudder, others — like funky patterns and kitchen tables — deserve a second chance. Here’s a look at some ’80s trends designers have embraced and freshened up for today. (more…)

Top 5 Mistakes in Advertising Listings

April 7, 2014

oops_advertisingWith the news that talk show host David Letterman has decided to retire, I figured it’s a perfect time to run a Top 5 list: The Top 5 Mistakes Agents Make When Advertising Listings.

Many sales associates have approached me recently about doing additional advertising for their listings. We’ve all seen these mistakes (and possibly made them ourselves), so check out my list below and make sure that your ad stands head and shoulders above the rest.

#5 – A bad concept/design

How do I put this gently? Advertising a listing is about the listing, not the agent. You want to keep the focus on the home (not on you). Make sure the listing photo and details are more prominent than your headshot and contact information. (more…)

With Color, I Can Conquer the World!

February 24, 2014

choosing_colorEveryone has that favorite outfit, business suit, dress, tie or scarf. When that favorite piece of clothing also happens to be in your best color, you can become invincible. In sales, success hinges on confidence. When your confidence is soaring, it’s the ideal opportunity for prospecting and/or closing on sales.

Knowing the color or designer that gives you that added confidence is crucial to your individual success and closing abilities. Knowing and wearing “your” color will contribute greatly to your ability to capture more listings and writing more contracts.

A quick poll of 50 – 60 people revealed several confidence boosting colors. Many of the reasons people chose particular colors were quite intriguing. (more…)

Social Networking: Don’t Violate GREC Guidelines

December 2, 2013

social_media_guidelinesDon’t you find it interesting that the rise of social media happened almost in unison with the 2007 housing market crash? It might not have been a coincidence so much as a necessity. Businesses needed cheap methods of getting in contact with their customers, and costly marketing tools were replaced by free blogs, Facebook, Twitter, LinkedIn and many more social media avenues.

It’s no surprise that these tools are still widely used even with the market returning. But since social media is still considered a form of marketing, sales associates need to make sure they are meeting all of the requirements of the License Laws, Rules, and Regulations of the Georgia Real Estate Commission (GREC).

According to the GREC, here are some DON’Ts when using social media either personally or in your professional real estate activities: (more…)

Choosing a Location for a Small Business: Lease or Buy?

November 4, 2013

lady with open signAll growing small businesses may someday be faced with the question of leasing versus buying office space. This question has many pros and cons. With ever-changing office vacancy rates and market fluctuations, it’s uncertain what the future may bring. A small business owner needs to carefully weigh the pros and cons of leasing or buying office space.

First let’s consider the advantages of owning property. Locking in your commercial mortgage long-term can give your business clear, fixed costs. The associated costs of owning and running a commercial space can provide expense deductions in the form of mortgage interest, property taxes and other items.  Owning your office can also offer the advantage of renting out extra office space adding another source of income. The prospect of owning commercial space and having the property appreciate over time allows the owner to sell eventually and fund their retirement. (more…)

Paint it Black!

October 21, 2013

black_houseHow do you like this black house in Germany? Do you find it spooky or classy? Could black be the new “it” color when it comes to choosing home exterior color?

Probably not.

This black house in Mohringen, Germany is actually an art installation! The house had been scheduled for demolition, and the artist wanted to do a tribute to the house before it was bulldozed. Guess what they put up in its place once it was demolished – an art gallery! (more…)

Will My Deal Survive the Government Shutdown?

October 7, 2013

government_shutdownThe current shutdown of the U.S. Government could have an effect on contracts that you have pending or contracts that you write during the shutdown. Borrowers and agents should check with the specific Lender on each loan. Any sale that has a pending loan that was not fully approved and cleared to close with the closing package sent to the closing attorney as of midnight on Sep. 30 should expect delays to the closing. (more…)

It’s Time for Homeowners to List!

August 26, 2013

kevin_levent_blogNo more waiting. It’s time to get your home on the market!

Here are some notable facts from a recent report provided by our state association, Georgia Realtors®: (more…)

Considering Buying/Selling? Pack Your Patience!

August 19, 2013

bhgre_metro_brokers_agentToday’s real estate market has revealed countless components of people’s character. Many of those components are of the not so pleasant type. The extremely competitive market in which we operate today has its challenges for everyone. Whether you’re buying, selling (or both), representing a buyer or seller, facilitating financing or conducting the closing, the tension in the normal course of doing business can be anything but normal.

Today, I’ll focus on the experience from the consumer’s perspective. A later blog will focus on the service provider’s perspective.

A more thorough understanding of a consumer’s perspective can be instrumental in the service provider’s ability to accommodate the needs of the consumer. Likewise, a more educated consumer can contribute greatly toward less frustration for the service providers. (more…)