Posts Tagged ‘marketing’

The Power of Referrals in Your Business Plan

July 28, 2014

referral_techniquesReal estate professionals across the country recognize the value of referrals in their business planning.  Whether referring across town or across the country, referral dollars can increase your bottom line.

Are you capturing referral dollars in your business plan?

As mid-year passes, now is a great time to evaluate your business plan and think about how referral dollars can keep you on track to your goal.

Let’s look at four ways you can increase your referral business. (more…)

Home Trends from the 80’s Are Making a Comeback

May 5, 2014

80s_interior_designRev up the DeLorean and get set to go back to the future! The same decade that spawned countless classics like Top Gun, Miami Vice and Charlie’s Angels is now back in style when it comes to home interior design.

While some ’80s trends — like pastel colors and neon socks — might make us shudder, others — like funky patterns and kitchen tables — deserve a second chance. Here’s a look at some ’80s trends designers have embraced and freshened up for today. (more…)

Top 5 Mistakes in Advertising Listings

April 7, 2014

oops_advertisingWith the news that talk show host David Letterman has decided to retire, I figured it’s a perfect time to run a Top 5 list: The Top 5 Mistakes Agents Make When Advertising Listings.

Many sales associates have approached me recently about doing additional advertising for their listings. We’ve all seen these mistakes (and possibly made them ourselves), so check out my list below and make sure that your ad stands head and shoulders above the rest.

#5 – A bad concept/design

How do I put this gently? Advertising a listing is about the listing, not the agent. You want to keep the focus on the home (not on you). Make sure the listing photo and details are more prominent than your headshot and contact information. (more…)

With Color, I Can Conquer the World!

February 24, 2014

choosing_colorEveryone has that favorite outfit, business suit, dress, tie or scarf. When that favorite piece of clothing also happens to be in your best color, you can become invincible. In sales, success hinges on confidence. When your confidence is soaring, it’s the ideal opportunity for prospecting and/or closing on sales.

Knowing the color or designer that gives you that added confidence is crucial to your individual success and closing abilities. Knowing and wearing “your” color will contribute greatly to your ability to capture more listings and writing more contracts.

A quick poll of 50 – 60 people revealed several confidence boosting colors. Many of the reasons people chose particular colors were quite intriguing. (more…)

Is Real Estate Your Hobby?

December 9, 2013

bad_voice_mailYou may be unwittingly giving your customers this impression. I often call agents to discuss real estate business and get voice mail messages that tell me they aren’t interested in doing business. And if I think you aren’t interesting in doing business, then you know that potential clients are probably feeling the same.

Here are a few examples of voice mails that turn customers OFF:  (more…)

Social Networking: Don’t Violate GREC Guidelines

December 2, 2013

social_media_guidelinesDon’t you find it interesting that the rise of social media happened almost in unison with the 2007 housing market crash? It might not have been a coincidence so much as a necessity. Businesses needed cheap methods of getting in contact with their customers, and costly marketing tools were replaced by free blogs, Facebook, Twitter, LinkedIn and many more social media avenues.

It’s no surprise that these tools are still widely used even with the market returning. But since social media is still considered a form of marketing, sales associates need to make sure they are meeting all of the requirements of the License Laws, Rules, and Regulations of the Georgia Real Estate Commission (GREC).

According to the GREC, here are some DON’Ts when using social media either personally or in your professional real estate activities: (more…)

Preparing Your Business for 2014

November 18, 2013

2014_planSo far, 2013 has been gratifying for most of the real estate industry. Phones are ringing, buyers are bidding and new homes are starting to spring up everywhere you look. The easiest course of action is to just sit back, get comfortable and wait for the phone to ring, but it won’t get you to the next step in your career.

Now is the time to start planning how you’re going to grow your business in 2014. How can you do better next year? What is my position in the market and how can it grow? What changes do you foresee in the market? Who will your customers be? (more…)

Paint it Black!

October 21, 2013

black_houseHow do you like this black house in Germany? Do you find it spooky or classy? Could black be the new “it” color when it comes to choosing home exterior color?

Probably not.

This black house in Mohringen, Germany is actually an art installation! The house had been scheduled for demolition, and the artist wanted to do a tribute to the house before it was bulldozed. Guess what they put up in its place once it was demolished – an art gallery! (more…)

Set Your Home’s “Stage” with the Perfect Curtains

July 22, 2013

curtains_buying_guideWho thought that curtains could be such a big deal in your home? While it may seem like an afterthought to some sellers, curtains frame a room in the same way a good haircut frames a face. The right choice of curtain can change the look and feel of a space, and help your home sell faster.

Sometimes, the wrong curtain choice could make your home look older than it actually is, dating it for potential buyers. Even worse, homes without curtains look drab, especially if your blinds are the simple metal kind.

If you’re thinking about buying curtains, keep these 12 things in mind. (more…)

The 123’s of Warehouse Buying

May 20, 2013

warehouse_buyingAs commercial real estate continues to make a comeback, many buyers who are looking to expand their various businesses are beginning to look at the properties currently on the market. Warehouse space is one of the first items that a growing business will look for when it comes to storage or creation of goods.

Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses and more. They are generally plain buildings in industrial areas, and include loading docs to load and unload goods from trucks.

If you are thinking of purchasing a warehouse, you should consider the following: (more…)

Home Improvement: 12 Key Questions to Ask Before You Hire a Contractor

May 13, 2013

home_improvement_contractorSpring is the season for home improvement. The weather is great, and everyone is in a “fix ‘er up” mood. In addition, many sellers consider home improvement before putting their home on the market.

A few small improvements could make a world of difference in selling your home. While major renovations might raise the cost of your home, minor fixes might help it sell faster.

Whether it’s big or small, I strongly recommend hiring a home improvement professional for a variety of jobs: Electrical, structural or even cosmetic. While painting the house might seem like a job you might be able to handle on your own, there is a chance that your time could be better spent elsewhere.

With this in mind, I’ve come up with some key questions to ask your contractor before signing any type of contract with them: (more…)

Nationwide Open House Weekend: Open House Checklist

April 15, 2013

Nationwide_Open_HouseThis weekend, open houses will be held at listings across the country! The National Association of Realtors® (NAR) has been promoting a Nationwide Open House Weekend each year, and this year it falls on April 20 and 21.

Be sure to tell your buyers about this incredible opportunity to view homes this weekend. With listing inventory being as low as it is, this will give buyers a chance to see what homes are available in their area.

Plus, listing agents should tell their sellers about this unique occasion to attract buyers for their home. This only occurs once a year, and it could be their chance to sell their home!

In honor of Nationwide Open House Weekend, I’d like to share my checklist for preparing for an open house: (more…)

Your Bad E-mail Habits May Send the Wrong Message

April 8, 2013

bad_email_habitsEmail has become one of the most common methods of communication, especially when it comes to being a real estate agent. When it comes to sending and receiving contracts, forms, information and more, the fax machine is simply a dinosaur. Can you imagine not being able to email a buyer an MLS sheet? We use email for everything nowadays!

But have you considered that your e-mails may be sending the wrong message to your clients or your peers? Forbes highlighted e-mail habits that can send the wrong message in a recent article. Here are five items on their list:  (more…)

10 Ideas for Getting Listings NOW

April 1, 2013

10_ways_to_get_listingsAttractive housing for sale inventory is at an all-time low. Some predict that we will actually run out of houses to sell before the builders can construct enough homes to satisfy current demand.

What can you do NOW for your buyers who want to buy in specific areas? What can you do NOW for listings that will sell quickly? Here are some easy, inexpensive, tried-and-true methods for finding homes for your buyers and finding homes to list NOW. (more…)

The Digital House Hunt

March 25, 2013

digital_house_huntAt FUSION 2013 in Las Vegas, I sat in on a session called “The Digital House Hunt: Using Data Search Trends to Tailor Your Online Marketing” hosted by Heather Elias of the National Association of Realtors® (NAR). She discussed a special NAR report called “The Digital House Hunt” that was performed with the assistance of Google.

Released in Jan. 2013, this report connects the dots between online home searches and shopping patterns. It shows how shoppers use online tools and sites as they progress through the process. More importantly, it gives you a blueprint for how to market to these consumers.

Here are some highlights from the report: (more…)