We all grew up with our mothers telling us certain little ditties that have become as familiar as Shakespeare quotes. Much of what we were told as children has great application for how we conduct ourselves as real estate professionals.
A great example I heard yesterday was “If everyone else jumped off a bridge, would you?” and I thought, you mean like if every other agent took overpriced listings, why shouldn’t I? Taking overpriced listings is not good for anyone. It’s bad for the agent, because it costs them marketing dollars. It’s bad for the homeowner who will not attract the most eligible homebuyer and it’s not good for buyers who might get a contract on a house that will not appraise. (more…)